How to do it:

Local business groups often feature minority businesses during themed months. For example, you may find lists of Black-owned businesses published during Black History Month. Your local chamber of commerce may also maintain lists of businesses majority-owned by women, minorities, or other special-interest groups like veterans. Finally, ask your peer-group. Share information with each other about places worth supporting.

Shift your buying to those businesses where you can. Look for gifts, take friends to lunch, and generally use your dollars to support vulnerable local enterprise. When you find a place you like, post about it online and leave reviews. They do far more than just inform other customers!

NOTE: the image pictured is from Black Blossom Bakery, in Eugene, OR. The queer, disabled owner had to remove all online presence due to severe doxing from the right after she refused to make a Charlie Kirk cake in October '25. For weeks she was offline, even shuttering her web site and maps listings. Months later she was still being punished by Facebook for the bad behavior of malign visitors. This is why we have to actively seek out minority-owned businesses and support them: they face obstacles others don't.