Sign of the Times

We’ve all seen great protest signs. Some go viral, getting picked up around the nation, while others make us think or laugh. Here are some tips for creating memorable, resistant signs.

NOTE: for October 18th, people are also encouraged to wear yellow.

How to do it:

Messaging is up to you, but whatever you say, keep it short. If you expect to protest again, consider a durable message you can re-use. We may be fighting fascism, but our planet needs love too! One way to accomplish this is a sign with a large generic message like “8647” or “Save Democracy” and a plastic insert where you can add an 8/11 printed message relevant to the current topic. Here are some basic tips:

Materials:

The 5-gallon paint stirring sticks from large hardware stores make great handles. While wood is sometimes discouraged, these are non-threatening, flat enough to staple to securely, and have a shaped handle for comfort. Just walk up to the paint section and ask nicely — they’re usually free. (You want the big one, not the 12″ one-gallon size.)
If you want a sign for repeat use or in inclement weather, use foamcore for durability
If you want a one-time dry-weather sign, use posterboard for easy recycling
The dollar store often has these products at a good price, or go somewhere that sells school supplies. (The same materials are used for science fair, etc.)
If you have old political yard signs, you can re-use them by spray-painting one flat color then stenciling, painting or collaging your message.
Print your message: download or create a file and print full-scale (e.g. FedEx), or in pieces at home. Use a gluestick (liquid glue will wrinkle printer paper) to adhere it and cover with saran wrap and/or packing tape if weather is an issue.
Hand-craft your message. Lay out your message on paper. Draw a light grid on your material for the lines and letters, using pencil. Use a large wedge-shaped black sharpie to outline each shape, and add color to keep it interesting.
Attach to your handle using heavy-duty staples. A T-25 stapler or nail-in staples work well for thicker material and higher winds.
If you anticipate heavy rain and your sign isn’t water-proof, wrap it in a giant, clear gift bag. (Check dimensions.)
Alternative for inclement weather: decorate your umbrella instead of trying to juggle it!

Messages:

There is controversy about messaging. Some think signs should all be rated G, while others believe in conveying the urgency and anger of the moment. We’re not here to police your messaging, but we do want to help you get it across effectively.

Choose one clear, short message.
Humor or rhythm helps it be memorable
use color wisely: it draws attention, but words should be easy to read
lay out a grid to keep things aligned, and avoid clutter
Put messages on both sides of your sign
Decide how you feel about being photographed. If you want anonymity, consider wearing a COVID mask and sunglasses, or position your sign in front of your face for pictures. (If you take pictures of signs, ask people “I’d like to take a picture. Do you want to cover your face with your sign?”)